Experience

Freelance Educator

Data & AI Literacy Academy, London

Responsibilities

• Delivering in-person and online training to organisations, supporting data and AI literacy programmes

Data Consultant

UNiDAYS, London

Significant achievements

• Implemented revenue recognition changes, working closely with the Finance team
• Custom data warehouse and reporting for a key global partner

Responsibilities

• Advising data leadership
• Delivery of specific data and reporting products

Director of Data

UNiDAYS, London

Significant achievements

• Creation and oversight of a long-term strategic data platform, from greenfield to enabling data-driven decision making across the organisation
• Automation of manual data work saving multiple FTE of effort
• Built a stable team from scratch, with a single permanent leaver in 6+ years
• Maintained a lean cost base for the data team, earning fiscal trust from the Exec team and positive requests for further spend
• New campaign performance reporting supported the scale-up of marketing products from 1% to 4% of company revenue, opening up further scaling for the following year
• Presented on Pragmatic Data Strategy at Big Data & AI World 2025

Responsibilities

• Recruitment and line management of the data team (4x data warehouse, 2x report developers, 2x data analyst)
• Procurement of key software platforms: reporting, ETL, data clean room, data acquisition
• Data architecture
  • Analysing source data systems, internal and external
  • Leading target warehouse and lake schema design
  • Advising engineering teams on data design of operational systems to support later analysis

Lead Solution Architect

Black Swan Data, London

Significant achievements

• Architecture responsibility for a large GIS project
• HR systems data integration specification for a major high-street retailer
• Growing the team through targeted recruitment

Responsibilities

• Technical solution design of large, complex projects
  • Requirements elicitation from external and internal stakeholders
  • Cross-workstream solution co-ordination
  • Data standards for broad application across business and projects
  • Data pipeline, structure and processing design
• Part of pre-sales processes
• Management of the solution architecture team

Senior BI Programmer/Analyst

Channel 4, London

Significant achievements

• Design and implementation of data feeds, ETL and data warehouse aligning all VoD programme and advert viewing data
• Business approval of requirements and technical design for two big data projects
• Winning team for Big Data/Analytics Project of the Year at the 2014 UK IT Industry Awards
• Single specification and test suite for analytics tracking of VoD platforms
• Presented Channel 4's big data systems at the JAX London conference and the Big Data London meet-up

Responsibilities

• Technical oversight of BI projects, big data and web analytics tracking
  • Trusted advisor to business stakeholders
  • Response to business requirements
  • Technical design for implementation by internal and external development teams
  • Reporting, ETL and data warehouse design
  • Data exchange definition with internal and external systems

Consultant

PA Consulting Group, London

Significant achievements

• HSE solution automated data acquisition and dashboard analytics, cutting monthly metric turnaround from 5 person-days of effort to a few hours
• Author of the technical chapters of a successful £4M+ proposal
• Gained Business Objects Enterprise Certified Professional status

Responsibilities

• Senior technical advisor to clients; technical lead; proposal development; creation of internal training and knowledge-management materials
• Roles
  • System Architect for the Health Service Executive (HSE, Ireland) MI dashboard
  • Development Lead for a global telecoms client's MI dashboard
  • MI workstream lead for a grants management system
  • Data migration lead for the CSCI/Ofsted data exchange programme

Development Group Manager

Simulacra, London

Significant achievements

• Increased capacity and efficiency of the development team, overseeing completion of a record number of projects for the company
• Projects completed for QCA, Design Council, DfES, MLA, BBC and the National Theatre
• DfES Curriculum Online web service and XML Schema design
• Architecture and implementation of a CMS administration desktop application and the MLA multi-site, single-architecture project
• Redesign and implementation of core code frameworks

Responsibilities

• Technical authority for the company; budget management; recruitment, performance and reward reviews

Developer

IABG, Munich (industrial placement during degree)

Significant achievements

• Automated Word document compilation from a requirements database for German Air Traffic Control
• Web-based problem reporting tool